TOP CUSTOMER EXPERIENCES AND SEO-FRIENDLY PRODUCT PAGES
The PCP.COM Group has been active in online retailing since 1998. As a pioneer and leading Swiss multichannel provider for computers and home electronics, the PCP.COM Group operates 14 specialty stores in addition to several online stores in the DACH region with more than 700,000 items from over 5,000 manufacturers and around 250 leading suppliers. The group includes, for example, the well-known brand STEG Electronics or the technology online store techmania.ch.
The market is extremely competitive, particularly in the IT and consumer electronics sectors, which are dominated by major international players and high pressure on margins. To survive in this market, PCP.COM relies on a broad product range with high-quality product data and informative content. To achieve this goal, PCP.COM has chosen Onedot. This is because Onedot is the only way to automatically create high-quality product data that is customer- and search engine-friendly.