BRINGING THE OFFLINE RANGE ONLINE WITH HIGH DATA QUALITY
Building Materials Suisse (BMS) is the largest trader of building materials in the field of shell construction and interior finishing in Switzerland and the most important national company of Building Materials Europe, which achieves a total turnover of 3.5 billion euros. BMS is represented at over 120 locations and with exhibitions throughout Switzerland. Many of the brands under the BMS umbrella, such as Baubedarf, Richner, Gétaz, Miauton and Regusci Reco, have made Swiss construction history and, thanks to their strong local roots and personal relationships with customers, it is hard to imagine the Swiss construction industry without them. More than 150 employees in the field and over 80 managers in branches throughout Switzerland offer expert advice in several languages and form a one-stop shop for small and large customers from the construction industry as well as private customers.
Due to various company acquisitions by BMS and the consistent multi-brand strategy, a wide variety of online shops in different technologies were created over time, some of which were still fed from catalogue systems for the production of printed products, while a substantial proportion of the product range was still only sold offline. With the declared goal of being able to offer the main part of the product range online on a common database, BMS decided to replace the historically grown IT infrastructure and the various online shops with a modern and future-oriented e-commerce infrastructure and central product data management. In the course of this renewal, among other things, a new PIM for managing product data and a new shop solution were introduced. The Onedot platform was chosen as a partner for the onboarding of product data.
Automated product data onboarding is a strategic advantage, especially in the construction industry, as the product range is extremely diverse and the products have numerous properties and interdependencies that must be carefully managed for optimal customer advice and reliable cooperation of the products and building components. Manual processes no longer scale with this product diversity and complexity; the high data volumes from various data sources pose an additional challenge.
With its partnership with Onedot, BMS has set itself the goal of establishing simple, fast and reliable processes for modelling, preparing and importing high-quality product data directly into a central PIM. This is intended to create a uniform product database for a wide range of shops and channels, which will save costs and increase the group's turnover in the long term by consistently bringing BMS's diverse product range online.