EHI Connect brings together the digital and networked Commerce and highlights current trends and developments in practical presentations and workshops.
DMEXCO in Cologne is one of the largest retail and e-commerce trade fairs in the DACH region.
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Retail companies need an efficient, scalable and robust e-commerce system landscape that ensures less manual effort, a higher conversion rate and therefore more sales. How can large e-commerce IT projects be implemented?
Artificial intelligence is the buzzword in e-commerce. Which AI applications are widely used and where is there a need to catch up? We ask Prof. Dr. Darius Zumstein how far e-commerce companies have really come in terms of automation.
E-commerce cannot be successful without a very good customer experience. What role do product and customer data play in this and what data silos do companies need to overcome?
The retail backend is becoming increasingly important. How can the IT infrastructure be prepared for the future and how important is the use of artificial intelligence?
