OPTIMALLY ALIGNED PRODUCT DATA MODEL AS COMPETITIVE ADVANTAGE
TAKKT AG is a business-to-business trading company with various brands and companies operating in the European and American markets: The product range offered by the Group covers business equipment. TAKKT AG is divided into two business models, Omnichannel Commerce and Web-focused Commerce. These differ primarily in terms of customer needs and distribution channels. Certeo Business Equipment GmbH is part of the web-focused commerce segment. Certeo's product range consists of office furniture and other equipment for businesses, and sales are exclusively digital.
In the course of the further development of TAKKT 4.0, Certeo was also adapted to changing and even more demanding market conditions. The company is investing in a stronger product data structure in order to differentiate itself from its competitors and remain successful in the long term.
The need for action arose because the existing data quality was no longer sufficient and the PIM was also no longer able to meet the performance requirements. In order to eliminate such system bottlenecks and to create the conditions for the long-term successful development of the company, a product data structure adapted to Certeo's specific requirements became necessary. Such a tailor-made product data model represents an important competitive advantage. In order to implement the necessary further development, Certeo relied on Onedot's expertise as a specialist in the development of product data models based on a data-driven process. In its own methodology, Onedot combines the data-driven approach with software designed specifically for this purpose - using algorithms and artificial intelligence (AI) developed in-house.
The aim of the first phase is to revise the product data model in accordance with Certeo's specific requirements and conditions. In the next phase, the model is implemented, i.e. the articles are migrated into the new structure. The aim is to achieve high data quality while reducing the complexity of the data model. This will simplify the planned expansion of the product range and enable efficient use of the existing PIM system. The product portfolio can be prepared in a customer-oriented manner, thus also strengthening sales. Such a tailor-made product data model professionalizes the entire data maintenance and facilitates supplier onboarding, thus providing an important competitive advantage.