SHORTEN PRODUCT ONBOARDING TIME FOR THE ONLINE SHOP
Conrad Electronic has ambitious plans for the online marketplace. By the end of 2020, around 10 million products should be available to offer buyers a wide range of products. This means significant growth compared to the current range. In addition, the retail section is also to be clearly expanded. Maintaining the quality of the data with this high volume of new product information while reducing the manual effort is a major challenge.
The abundance of product data, which is sent to the physical articles in various formats by the suppliers, had to be transferred to the systems quickly and efficiently. It is important that as much of the relevant product information as possible can be transferred from the supplier and that the articles can be correctly assigned to the Conrad navigation structure in order to provide the customer with an optimal shopping experience and at the same time achieve an improved conversion rate. Consistent filters have a high relevance so that all products can be found and purchased efficiently during the search process.
To overcome all these hurdles, Conrad Electronic relies on the expertise of Onedot.