CLEAN PRODUCT DATA FOR M-WAY WEBSHOP
The Migros subsidiary m-way has a wide range of products in the e-bike sector with 28 shops and a top-quality advice and repair service. The company, which focuses on e-bikes, would like to extend its reach with a revised web shop.
To achieve this goal, the current webshop software was to be replaced and the product data model was to be refined and expanded with additional filters. Different filters lead the end user to his product faster. Filters are based on existing attributes, which are filled with consistent value lists. The new filters were not sufficiently covered by existing data.
Therefore it was useful to enrich the product data with raw supplier data, to standardize and clean up the different attribute values. This allowed the facet search to be expanded, resulting in a better user experience and higher conversion for the newly set up multilingual web shop.
An m-way internal manual data preparation would have been very extensive due to the partially disordered product data received from various sources. Since the new webshop software was to go online in a timely manner, m-way turned to the data experts at Onedot.