AUTOMATED INTEGRATION OF PRODUCT DATA
The Austrian online marketplace offers small and large domestic retailers access to the digital market to sensitize consumers to local brands and providers. Extensive and detailed product data is required for both stationary and onlineCommerce retailers to be successful on the Austrian digital platform.
The online offering is to be expanded rapidly and the onboarding of retailers and manufacturers is to be speeded up in order to be able to offer more articles on the Austrian online marketplace in a targeted manner. The suppliers' product data are to be automatically integrated into the target data structure of shöpping.at and the quality of the product data is to be improved. These steps are intended to accelerate the growth of shöpping.at and increase the conversion rate.
Process automation was a central success factor for the further increase in efficiency of shöpping.at. This is only possible with state-of-the-art software in this area. For this reason, the Austrian online marketplace considers the cooperation with Onedot to be very useful, in particular the possibility of using artificial intelligence and machine learning for data processing via Onedot in order to expand the desired process automation with this promising technology.