PREPARE PRODUCT DATA FOR FURNITURE STORE WEKO ONLINE AND STATIONARY
The sustainably operating furniture store WEKO realized that the existing merchandise management system was getting on in years and that the stationary Commerce one had to incorporate the e-commerce structures. The extensive product data must be embedded in the company's data system in order to achieve a competitive position in line with market requirements.
Modern PIM facilitates the management of rich product data. The end customer makes ever increasing demands on product information. More product information leads to higher conversion and thus to higher sales. The motivation to introduce a PIM system is not necessarily linked to e-commerce. For the stationary Commerce required print catalogues are dependent on granularly coordinated information. Comprehensive product data becomes more important because several sales channels are used simultaneously.
The article creation in a modern PIM system is technically demanding and ties up internal resources that are lacking in the operative business. For this reason WEKO decided to use an external solution to clean, structure and prepare the numerous, unstructured complex product data received from various sources. The expertise of both sides could be optimally combined: WEKO employees are experts with knowledge in the furniture sector, but on the data side, experts from Onedot are in demand.