Automating high-quality and informative product descriptions for your own online shop makes sense for retailers in two ways. On the one hand, individual content is generated, which makes the online shop more SEO-friendly and thus generates more traffic. On the other hand, relevant product descriptions are the basis for the purchase decision. Retailers can significantly increase their conversion rate by automating data processes.
Jelmoli, the traditional Swiss house with a finely curated assortment of 1,000 brands from all over the world, recognised this early on and today, as part of a company-wide digitisation effort, consistently relies on an automated data process that generates informative product descriptions for its own online shop thanks to the Onedot product data platform and text generation software from AX Semantics.
The basis for the automated generation of product descriptions are product attributes, which are used by the artificial intelligence of AX Semantics to automatically generate texts. The Onedot product data platform in turn guarantees seamless data exchange and correct data processing.
To make this automated process work smoothly, Jelmoli's ERP sends an export of updated products to Onedot's SFTP. The product attributes provided by Jelmoli are then transmitted by Onedot to AX Semantics' API. Their Natural Language Generation software makes it possible to generate large amounts of text in different languages in a scalable and automated way. The generated texts are then returned to Jelmoli's ERP via Onedot.
Central to the quality of the product descriptions are the product attributes provided, i.e. their characteristics. The product attributes must describe the product as well as possible in its unity so that the customer ultimately knows which article it is. The more and more accurate these attributes are, the better the automated text generated by AX Semantics' AI will be. Incomplete attribute values for products are detected by Onedot and generate a feedback task for quality checking at Jelmoli. This ensures that only high-quality product descriptions are placed on the online shop.
To enable retailers to work faster with high-quality supplier product information, Onedot offers various onboarding modules. These enable product data teams worldwide to extract product attributes, associate supplier attributes, bring attribute units and values to their specific target format and classify products in a highly automated and AI-assisted way.
