The evolution of society is linked to markets and, as it evolves, demands new requirements from the market drivers. In addition to the established simple processing, distribution and storage of data on digital systems, small and medium-sized enterprises (SMEs) and large companies should provide more information about the products and services on offer. Customers want to find, compare and purchase their goods faster.
This is only possible with additional data effort; however, it is less problematic today to obtain existing data from manufacturers, vendors or suppliers. It turns out that it is more extensive to correctly prepare data for the required utility value. This is the next stage of digitisation for e-commerce which must be addressed.
In a study by the University of Applied Sciences Northwestern Switzerland, published at the end of 2017, the status of the digital transformation in Swiss companies was examined and thus fields of action for digitisation in SMEs were prepared. It was determined that digitization has an impact on the business model and internal collaboration. Furthermore, digitization has an impact on corporate culture. Only 30% of SMEs are satisfied with their own digitisation efforts. The barriers to successful digitization in SMEs were identified as the time and knowledge deficits among managers and employees. This can be prevented.
Companies should make proper use of the opportunities offered by digitisation and build a partner ecosystem. The digital cultural change lies in the recognition of innovation, which may also come from outside.
Fast data enrichment of articles for the online shop within the scope of the e-commerce strategy is possible. Cloud-operated "Data Preparation Services" can, thanks to artificial intelligence (AI), record the customer's data records and learn how the data must be prepared.
This topic is taken up in an article in the Tagesanzeiger 07/2018, in an interview with Bernhard Bicher, CEO of Onedot AG.
