Bringing a product to market is easier if the product does not have narrowly defined attributes, or contains detailed descriptions and images, and is extremely media-rich. Such product data can be managed consistently in a directory so that the product can be promoted and marketed efficiently. With this in mind, business operators should consider implementing and using a Product Information Management (PIM) solution. An integrated PIM contains the complete, accurate product information that other systems require. Initially, the PIM was managed manually, however, automated PIM solutions are now very beneficial for improved competitive positions. With an automated and integrated PIM, a company can manage its e-commerce website faster. Product information is added or updated in the PIM, and the online presence or electronic catalogues can automatically retrieve and display the added or updated information. PIM reduces inaccurate and conflicting information, so there are fewer time-consuming errors to fix. PIM shortens time-to-market without sacrificing data quality, improves flexibility in necessary responses to market changes, and achieves cost and time savings.Many companies still rely on old-fashioned means to organise and maintain their product data, resorting to PDF and Excel files that are scattered throughout the company, and therefore difficult to manage or locate when needed.
PIM automation offers benefits such as how to customise supplier data, how to speed up companies' product management and how to achieve greater market acceptance. Our Onedot webinar discusses "The Benefits of PIM Automation" in detail.
The Onedot webinar in partnership with VSV - Verband Schweizer Versandhändler, took place on Friday, 07.09.2018 at 09:30. The webinar participation was free of charge.
The advantages of PIM automation
Why you should standardise product data
Friday, 07.09.2018, 09:30, from Zurich, Switzerland
